Creatures of Leisure
Creatures of Leisure is a premium surf and water sports brand, offering a range of products such as surfboard bags, leashes, and accessories. The company's website, creatures.com.au, was facing an issue of slow page load times, which was negatively impacting the user experience and causing the company to lose potential customers. In an effort to improve the website's performance, Creatures of Leisure turned to Fix My Site Speed, a website optimization company, for help.
Background:
Creatures of Leisure was experiencing slow page load times, which was causing frustration for users and negatively impacting the company's bottom line. The website's page speed score, as measured by Google's PageSpeed Insights tool, was only 37/100. This score indicated that the website was experiencing significant issues with page load times and needed immediate attention.
What We Did:
Fix My Site Speed was brought in to help Creatures of Leisure improve the website's page speed score and overall performance. The team at Fix My Site Speed conducted a thorough analysis of the website, identifying areas that needed improvement. They discovered that the website was using several Shopify apps that were known to cause slow page load times. The team made recommendations about which apps were better to use for speed and performance purposes like Klaviyo.
In addition to app recommendations, Fix My Site Speed implemented a number of optimization techniques, including image compression, minifying CSS and JavaScript, and implementing a content delivery network (CDN). They also worked closely with Creatures of Leisure's team to ensure that all of their apps were configured properly to improve the website's performance.
Results:
The optimization efforts of Fix My Site Speed resulted in a significant improvement in the website's page speed score. After the optimizations were implemented, the website's score improved from 37/100 to 93/100. This represents a significant improvement in page load times, which has led to a better user experience for visitors to the website. The optimization efforts also resulted in an increase in conversion rates for the website. As page load times improved, visitors were more likely to stay on the site and make a purchase. This resulted in a measurable increase in revenue for Creatures of Leisure.
The website optimization efforts of Fix My Site Speed had a significant impact on the performance of Creatures of Leisure. By identifying and addressing specific issues with the website's Shopify apps, Fix My Site Speed was able to improve the website's page speed score and overall performance. This ultimately led to an increase in revenue for Creatures of Leisure. It is important to note that for e-commerce websites like Creatures of Leisure, the use of Shopify apps can play a significant role in website performance.
By closely monitoring and making recommendations about which apps to use, Fix My Site Speed was able to improve the website's performance and drive revenue growth for the client. If your website is struggling with slow page load times, consider working with a website optimization company like Fix My Site Speed to identify and address specific issues and drive revenue growth.
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Did You Know “Your Website Has
3 Seconds To Impress Its Visitors, otherwise 54% Of Visitors Will Switch To Your Competitor, Who Yields Quicker Results”
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Improve Your Speed Today
- Core Web Vitals Review and Optimization
- LCP Load Time of Less than 3 Seconds
- Fix Errors in Google Search Console
- Pass in Google Core Web Vitals Test
- Same design and functionality
- Detailed SEO Audit Report
Performance Optimisation
- Shopify Theme and Code Optimization
- Shopify App Review and Code Optimization
- Image and Media Optimization
- 50+ Mobile Google Speed Score
- Same design and functionality
- Detailed SEO Audit Report
Maintain Store Performance
Never Drop Below 50/100
Shopify Performance*
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